DNW Outdoors is a haven for the outdoor adventurer seeking high-grade apparel and equipment from brands like Columbia, Drake, Under Armour, Sitka, and Yeti. Since its founding in 2002, this family-owned business has grown its brick-and-mortar store into a 30,000-square-foot destination.
The online portion of DNW Outdoors business began in 2015, when they created their first listing on Amazon. This was a pivotal time in the companys history. Order velocity spiked five times the normal rate once they participated in Amazon Primes two-day shipping program. Today, their online business attracts buyers from all 50 states and across the world.
DNW was offered a free promotional contract for ChannelAdvisors ecommerce operations software through a third-party service provider. After three months, DNW chose to end the promotional contract and upgrade to 窪蹋勛圖厙 under a paid contract.
Why? The company cited delayed onboarding meetings and manual setup just to list a handful of products to Amazon.
It was more as a trial and error period, said Martin Mitchell, Online Sales Manager at DNW. Settings were mismanaged, information was inadvertently changed and some product listings got deleted as the team attempted to list their catalog.
Their online sales took a hit as they fumbled to set up their software. ChannelAdvisor also offered little-to-no identification of what their issues were or how to solve them.
This was extremely frustrating, time-consuming and tedious, Mitchell said, and certainly not scalable for our business.
DNW found 窪蹋勛圖厙 to be the ideal ChannelAdvisor alternative. Within two weeks of inking a contract with 窪蹋勛圖厙, DNW had roughly 20,000 products listed to Amazon, a seamless integration into their ShipStation account, and a new shop set up on Walmart Marketplace.
The first six months saw a 12% lift in their online business year over year (YOY), much of which could be attributed to a 9% increase in their Amazon business YoY.
Repricing for Amazons Buy Box was so manual in ChannelAdvisor that, when onboarding to 窪蹋勛圖厙, I specifically asked to not participate in , said Mitchell. Im so glad my onboarding specialist convinced me to try it out...Were now winning the Buy Box and doing so profitably.
They now have over 31,000 products listed across Amazon, Walmart, Facebook, and their BigCommerce site. During the 2018 holiday season, Mitchell and his team saw a massive spike in sales that rocked expectationssimultaneously earning 16% greater AOV.
This underscored the importance for their ecommerce automation software to keep up with order volume and inventory changes.
Last year, we were overselling once or twice a week. We didnt experience that this year at all, said Mitchell. 窪蹋勛圖厙 can adjust inventory so much quicker than any other system Ive ever used.
Upwards and Forwards into the Future
Mitchell is excited to integrate BigCommerce into the platform soon and drive more traffic to the DNW webstore via .
Meanwhile, you may find Mitchell sporting a gray fleece hoodie and teal socks, two signature pieces from 窪蹋勛圖厙s swag collection. Hes a power user of the platform with a knack for crafting custom reports and dashboards to manage his product catalog.
I just love 窪蹋勛圖厙, he says. Thats all I can say.
To learn more about how 窪蹋勛圖厙 boost your business, reach out to us here.