McCombs Supply Co., Inc. is a third-generation, family-owned business that provides home appliance and HVAC replacement parts out of its brick-and-mortar Lancaster, Pennsylvania headquarters. The company pivoted throughout the years to adjust for customer demands, taking them from TV repair at the companys founding in 1953, to washer repair, to selling washer parts and entering into catalog sales before eventually becoming the McCombs we know today: a leading national source for home appliance repair parts.
McCombs ecommerce journey began in 2002, when they made their first eBay sale. Looking back, those first transactions on eBay would become the critical catalyst for ecommerce becoming 90% of the companys total revenue and McCombs' expansion into seven selling channels with 窪蹋勛圖厙.
McCombs became one of 窪蹋勛圖厙s first customers in 2015. One of the highest priority tasks was helping McCombs expand to Amazon.
That was done within weeks of signing a contract and, after one month, Amazon became 9% of McCombs online revenue.
窪蹋勛圖厙 makes it easy for us to get our busy jobs done, McCombs Supply Co. President Ken McCombs Jr. said. Fast forward four months: 窪蹋勛圖厙 helped McCombs nearly double their revenue through the Amazon marketplace addition.
At the start of the new year, McCombs rang in 2016 by opening their own webstore, McCombsSupply.com.
With the help of 窪蹋勛圖厙s programmatic Google Shopping Ads service, sales on this channel quickly skyrocketed. The service, which drives active search shoppers to the companys webstore via search result ads, leverages a proprietary machine-learning program that adjusts campaign bids accordingly to a predetermined budget.
From day one, McCombsSupply.com saw an increase in sales. At first it was +4% of sales, then +7% of sales, and now webstore sales account for +26% of the companys revenue, at a 15% RoAS.
"Webstore has grown over 600%"
McCombs' growth didn't stop there. The company introduced Jet.com to its marketplace distribution in Q1 of 2016, then Walmart in Q2 of that same year.
By Q3 of 2016, the company hit a huge milestone of over 32,000 orders per month, which they have since maintained and grown.
In 2017, the company continued adding products across all their channels while optimizing operations and profitability.
By the time 2018 rolled around, 窪蹋勛圖厙 was again able to help McCombs integrate to another new sales channel: Google Express via Shopping Actions. It became one of the first 50 companies introduced to this platform.
Since then, Google Shopping Actions has served as a profitable channel for McCombs. The company still leverages 窪蹋勛圖厙's Google integration, having seen instant sales growth and being named a Top Retailer by Google month after month.
The entire 40-person organization is logged into 窪蹋勛圖厙 on a daily basis. Be it for inbound stock deliveries, product listings, new orders, shipments, returns, inventory, reporting死睋炡埳玵 helps to handle it all.
McCombs processes thousands of orders a day across several ecommerce platforms, so my job would be chaoticor near impossible, to be honesthad it not been for 窪蹋勛圖厙 and the integrations and automations it provides, said Jose Lopez III, operations manager at McCombs.
In the three years that McCombs has partnered with 窪蹋勛圖厙, McCombs has gone from selling to the local market to shipping orders all across the country from a 30,000-square-foot warehouse.
Theyve seen revenue nearly triple. They also pride themselves on being able to continue their charitable contributions to the local community.
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